Empowering women, one hand at a time

At Poker Power, we know there’s a strong connection between women’s success, money ownership, and the game of poker. So we teach women how to play Texas Hold ’em to compete and succeed in business, finance, and life — all in a fun, supportive, and safe-to-fail environment.

Teaching 1 million women+ how to play life differently

We’re on a mission to teach 1 million women+ how to negotiate, assess risk, and make decisions with confidence—strengths that are rarely encouraged in women+.

Poker Power is the poker experience that gives women+ worldwide the strategies they need to succeed at work, home, and beyond.

Empowering women, one hand at a time

At Poker Power, we know there’s a strong connection between success, money ownership, and playing every hand, like a winning poker player. We teach women+ how to play the game, the game of poker and the game of life, so they can compete and succeed in business, finance, and life — all in a fun, supportive, and safe-to-fail environment.

Teaching 1 million women+ how to play life differently

We’re on a mission to teach 1 million women+ how to negotiate, assess risk, and make decisions with confidence—from the classroom to the board room and at every seat in between. The Poker Power experience offers women+ a place to connect and practice skills and strategies linked to success.

Jenny Just and Juliette Hulsizer

Our Founders:
Jenny Just &
Juliette Hulsizer

Poker Power emerged from the vision of self-made billionaire Jenny Just, who, in 2020, co-founded the brand alongside her daughter Juliette Hulsizer. What started as a simple experiment – gathering Juliette’s friends and moms for a series of poker lessons – turned into a remarkable discovery that the game of poker could help women+ build confidence and play to win, and thus Poker Power was born. Our mission is to empower women+ to build new life skills over a thrilling game of cards so that they can play life differently – at work, at home, and everywhere in between.

A team of women setting fire to expectations

Poker Power is fueled by billion-dollar business leaders, poker professionals, and next-gen leaders devoted to opening doors for women+ worldwide.

Poker Power in the press